LOOSE emerged in 2015, born from a desire to redefine street art culture for the new generation. From the vibrant streets of Paris to the creative hubs of cities worldwide, LOOSE represents a fresh perspective—a movement that challenges conventions and reshapes the narrative of youth culture.

With roots deeply embedded in the art and fashion scenes, LOOSE has evolved from a local phenomenon into a global brand. It has collaborated with visionary artists and influential figures across Europe and beyond, spreading its influence from Paris to Milan, Amsterdam, Berlin, and beyond.

LOOSE isn't just a brand—it's a journey, a collective expression of passion and creativity that transcends borders. As the culture continues to evolve, LOOSE stands at the forefront, leading the way and pushing the boundaries of what's possible.

THE CULTURE IS JUST GETTING STARTED, THERE'S STILL MORE TO COME